since 1976
since 1976
Following a busy month punctuated by external events, product showcases and the launch of Malaysia’s first affordable EV model, PROTON closed October by achieving its highest sales volume of 2025. Group sales of 15,575 units (domestic + export) is an improvement of 16.3% over the previous month and brings the company’s year-to-date (YTD) sales volume to 129,872 units, a comfortable 3% ahead of 2024.
In tandem with the rise in Proton sales, Total Industry Volume (TIV) in October is estimated to have rebounded by 32.3% to 77,377 units, its highest level in 2025 as the Malaysian automotive industry strives to achieve a second consecutive year where sales surpass 800,000 units. With two full sales months still to be accounted for, chances are high for total car sales in Malaysia to once again lead all countries in the ASEAN region.
8,373 units of Proton Saga sold in October as new Proton X50 hits 10,000 deliveries in just 3 months
As publicity ramps up for the upcoming launch of the all-new Proton Saga, the outgoing model is setting records before handing over to its replacement. By achieving 8,373 units sold in October, sales hit a high point last achieved in July 2013, pushing the model up to second position in the national sales table. YTD sales for the first 10 months of the year now stand at 59,107 units, ensuring the next Proton Saga will need to excel in all areas to earn its place in the hearts and minds of Proton fans.
Another success story is the Proton X50, which has been resetting expectations since the new model was launched on 24 July this year. Another 2,693 units were sold in October bringing total sales for August – October to 10,418 units. YTD sales are now 24.7% ahead of 2024 at 23,847 units, as Malaysian consumers continue to be impressed by PROTON’s B-segment SUV class leader and its combination of performance, sporty design, connected features and safety.
ICE vehicle sales recover in October while e.MAS 7 claims a tenth successive month of EV leadership After a torrid previous month when sales declined to low points for 2025, October saw a welcome rebound for the Proton X70, Proton S70, Proton S90, and Proton Persona. The biggest gainer was the Proton X70 as the C- segment SUV posted sales of 680 units, a gain of 56.3%. Next was the Proton S70, the sales leader for C- segment sedans, with 1,402 units sold, an increase of 43.2% when compared to September.
As for the remaining ICE models, sales for the Proton X90, the sales leader for D-segment SUVs, grew by 7.7% in October to 209 units while the Proton Persona experienced sales growth of 4.7% as sales landed at 1,215 units.
October also saw the launch of the Proton e.MAS 5, the second EV model from PROTON’s EV brand, and while that model stole headlines with its lengthy specification list and affordable pricing, its big brother the Proton e.MAS 7 continued to dominate EV sales. 758 units were sold, bringing YTD volume to 7,413 units and further cementing its position as the number one EV model in Malaysia.
PROTON’s sales performance in October was very encouraging and is the direct result of a sustained effort to get more potential customers to test drive our vehicles. Once behind the wheel, they get a real feel for the quality and performance of our products, which are backed up by the most comprehensive network of dealers in the nation.
“The company is also thankful for the rousing send-off customers are giving the outgoing Proton Saga and are thankful that interest in the upcoming new model is very strong and we look forward to the commencement of deliveries for the Proton e.MAS 5, which will hopefully position Proton e.MAS as Malaysia’s leading EV brand,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.
